UN launches campaign, calling for renewed global ambition and action for the Sustainable Development Goals

The United Nations, today, is kicking off a communications campaign to rally for the Sustainable Development Goals (SDGs), the roadmap for people and planet adopted by world leaders in 2015.  Ahead of a critical UN Summit in September, the campaign aims to amplify an urgent call for ambitious new action, showcase the Goals as the blueprint for sustainable progress globally, and galvanize the global public around this shared agenda for our common future.

At halftime toward the deadline of 2030, the promise of the SDGs is in peril. For the first time in decades, development progress is reversing under the combined impacts of climate disasters, conflict, economic downturn, and lingering COVID-19 effects. 

The 2023 SDG Summit will gather world leaders at the United Nations Headquarters in New York on 18-19 September to reaffirm their collective commitments to the Goals and the promise to leave no one behind. This Summit is a defining moment to urgently put the world back on track to achieving the SDGs.

Starting today, in a major digital activation across platforms and countries worldwide, the UN campaign aims to re-energize the conversation about the Goals.

“Everyone’s voice counts; our hope is that decision-makers and individual citizens alike will feel inspired to join the conversation and contribute to achieving the Goals with new resolve and ambition.” Said the RC ai Mr. Peter Van der Auweraert. “All goals are interconnected and equally important, but in South Sudan, achieving zero hunger, no poverty and universal access to basic services such as education and health should be at the top of Government’s agenda. With strong political will, and the continued support of the international community including the United Nations, real progress towards achieving the Sustainable Development Goals is possible in South Sudan.”

Building off the color wheel brand of the SDGs, the campaign uses a dynamic new visual system for its messaging to build momentum, raise awareness and mobilize accelerated action for the SDGs.

One core campaign component is the call to individual citizens to take action on the SDGs through the UN’s ActNow initiative across all 17 Goals. From using public transportation, to fundraising for schools or speaking up for equality, the platform lists steps that everyone can take to accelerate progress on the SDGs and create better lives on a healthier planet for all.  

As stated by the Deputy Minister of Finance and Planning Hon. Agok Makur Kur Agok at the opening of the Doha program of Action debrief in Juba, it is important that we work together to concertize strategies and frameworks in South Sudan’s pursuit to address the multifaceted challenges to sustainable development.

A curated group of high-profile influencers, the Circle of Supporters, will galvanize their communities to take individual action on the SDGs and to impress upon decision-makers the urgency to act now.

More information on the SDG Summit is available at: https://www.un.org/en/conferences/SDGSummit2023

Hashtag: #GlobalGoals 

Media contact:  

Alexandra del Castello, UN Department of Global Communications, alexandra.delcastello@un.org